Product of the Year Gulf Announces 2023 Award Winners

Product of the Year Gulf Announces 2023 Award Winners

Dubai, March 20, 2023 – Product of the Year, the most exclusive and biggest consumer-voted award, has announced the 2023 Product of the Year Gulf winners at the One&Only Royal Mirage, Dubai.

Nielsen IQ, the world-wide leader in consumer research, conducted a regional survey across the six GCC markets with over 4,500 shoppers to determine the most innovative brands. In this year’s edition, 44 products and services were rewarded with the iconic red logo for their uniqueness and innovation within their categories.

Despite the ongoing challenges of today’s economy, companies across the region continue to prioritize innovation to adapt to the latest market trends and consumers’ needs. Successful leaders have followed a disciplined approach backed by strong research to navigate through these challenging times and attract young consumers who prioritize digitalization and sustainability.

With a history of 35 years, a presence in 44 countries, and a continuous expansion into new markets, POY has been recognizing brands for being at the forefront of innovation, and putting forward products that resonate best with consumers through their offerings.

This year’s theme, “Innovations, Essential source of Growth” reflects the crucial role of innovation to continuously fuel brands’ expansion and development.

Philippe Gelder, President & CEO of POY Worldwide, commented: “Overall, innovation can be hindered by inflation, but companies and organizations that are able to adapt and find ways to continue investing in research and development can still be successful in a challenging economic environment. This is key, the market share gained in those times are essential for the future and considering the decreased amount of innovation you can stand out and gain market share at a lower price, with lower investments”.

Dory Kfoury, CEO of POY Middle East, said: “It has been a great year marked by many innovations that aim to enhance consumers’ experiences through improved products and services. We are thrilled to see more products that focus on sustainability and practicality to try to be better for the world, and to make consumers’ everyday lives a little bit easier.”

The winners of this year’s “Product of the Year” awards will be showcased on the “Product of the Year Gulf”. For more information about “Product of the Year” and the award ceremony, please visit https://www.poymena.com/gulf/

CategoryProduct NameCompany Name
Potato ChipsLay’s GourmetPepsiCo, Middle East Business Unit
ChocolateHershey’s Cocoa CreationsHershey Trading GMBH ME
Kids Powder MilkS-26 KidsNestle Middle East FZE
Acne ControlNeutrogena Spot Controlling +Johnson & Johnson
BatteriesDuracell OptimumDuracell Middle East DMCC
Nasal SprayVicks First DefenceProcter & Gamble Middle East FZE
Coffee MachineBeko Telve Duo Turkish Coffee MachineBeko Gulf FZE
CheesePresident Natural Cheese SlicesLactalis International
Ethnic DrinksHayatna Ethnic RangeNational Dairy
RiceShehrazade Basmati RiceFoodco National Foodstuff PJSC
Credit Cards UAEEmirates NBD Visa Etihad Guest cobranded credit cardsEmirates NBD
Credit Cards KSASabb World Elite Exclusive Mastercard Credit CardThe Saudi British Bank SABB
Engine CareTotalEnergies Quartz 9000TotalEnergies Marketing UAE
Energy DrinksRockstar Energy DrinkPepsiCo, Middle East Business Unit
Air FreshenerGlade Air Freshener SpraySaudi Johnson Co. Ltd
Arabic CoffeeAseela Instant Saudi CoffeeAhmed Mohamed Saleh Baeshen & Co
Cooking SaucesGoody Authentic Cooking SaucesGoody Co.
CondimentFreshco MayonnaiseAbbar & Sons Food Co. Ltd.
CookwarePyrex Cook & StoreInternational Cookware
MargarineNawar Light MargarineUnited Foods Company
Ready To EatVirginia Meal On The GoFoodco National Foodstuff PJSC
Home BakingHershey’s Baking Chocolate ChipsHershey Trading GMBH ME
BiscuitNutella BiscuitsFergulf Trading UAE L.L.C
Frozen PotatoLamb Weston Frozen Potato ProductsLamb Weston Meijer
Meal On The GoDelektia International CuisineDelektia Food LLC
White GoodsBeko Recycled (Sustainability) RangeBeko Gulf FZE
DishwashingJif DishwashUnilever Gulf FZE
Plant Based DrinksSantal Plant Based DrinksLactalis International
Peanut ButterGoody Natural Peanut ButterGoody Co.
Pour Over CoffeeCofique Pour Over CoffeeGoody Co.
Insect RepellentRaid Multi-Insect Killer OdorlessSaudi Johnson Co. LTd
Pet HealthNestle Pro Plan Live ClearNestlé Middle East FZE
GluePattex Super Glue ControlHenkel Jebel Ali FZCO
Outdoor StorageCosmoplast Outdoor Storage CollectionCosmoplast Industrial Co.LLC.
Controlled Environment AgriculturePure Harvest Fruits & VegetablesPure Harvest Smart Farms LTD
Hair MaskVatika Fruitamin Smoothie Hair MasksDabur International Limited
BabycarePigeon Natural Botanical Skincare RangePigeon Middle East LLC
PoultryTanmiah Fresh Chicken BagTanmiah Food Company
CondimentHellmann’S DressingsUnilever FZE
Green BeveragesGreen ColaGreen Cola Middle East FZCO
MoisturizersJohnson’s Skin BalanceJohnson & Johnson Middle East
Pet FoodNestle Purina OneNestlé Middle East FZE
Home CleaningJif Hygienic Foam SprayUnilever Gulf FZE
Soft DrinksPepsi MaxPepsiCo, Middle East Business Unit

“Product of the Year” is the world’s largest consumer-voted award for product innovation. Established over 35 years ago, the awards recognize the most innovative products in various categories, as voted by consumers across the globe. The award aims to guide consumers to the best products in their market, and to reward manufacturers for quality and innovation.

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