The ability to feed their children in privacy and comfort, whether at work or whilst out and about should never be a compromise for new mothers. Against a lack of suitable, hygienic space available for pumping breastmilk or nursing their babies, MENA’s first FemTech start-up, PeriCare, now gives the option for all corporate entities, workplaces, and public spaces to host their own breastfeeding pod. The feedback from mothers who have tried them shows the need for more facilities and support to be made available for mothers on the go.
PeriCare’s flagship product is the stand-alone state-of-the-art nursing pod that offers mothers a premium experience to pump or breastfeed their babies, whilst also helping brands connect with their parent customers and employees.
With a pod currently installed at In5 Innovation Center, Dubai Internet City, the pod offers a sanitary, stylishly designed environment that comes tech-enabled to offer the experience that nursing mothers deserve, and ensure comfort with inbuilt speakers, dimmable lighting and ergonomic seating.
PeriCare nursing pods allow mothers to adjust the lighting, play relaxing music, shop for mother and baby products, or consume educational content via the built-in tablet and electronic control system. Outside the pod, mothers can download the PeriCare app to locate the nearest nursing pod, connect with other mothers, consume content or shop for products. PeriCare pods will also be displayed at the 2023 Arab Health exhibition, held between January 30th and February 2nd at Dubai World Trade Centre.
Dubai mums were recently introduced to the PeriCare nursing pod on-site at Dubai Design Week and Times Square Center, where parents shared their experiences of using the facility;
“When you’re stressed, the baby doesn’t settle. This [pod] is really comfortable for me and the baby, and I really like the smell.” – Mira from the Philippines
“I appreciate the existence of this because as a mom it makes me feel I have my own space to take care of my baby with privacy, comfort and convenience.” – Aya Assaf from Egypt
“I love that it smells really nice and doesn’t have bright colours to distract or agitate my baby.” – Lelya Felfel from the Netherlands
Founded in Dubai in 2022 by Perihan Abouzeid, PeriCare is on a mission to support mothers on the go, with a whole range of original products to be released this year. Perihan says “Our nursing pods are designed for the comfort and care of mothers on the go – who deserve the best whether at work, whilst traveling or spending leisure time in shopping centres and more. We are working closely with corporates and tourism entities to bring the PeriCare experience to their employees and visitors and have designed them to be fully customisable on the inside and the outside, all while maintaining the Premium PeriCare experience. Customisations include exterior branding, sizing, furnishing and amenities, so are a perfect match for connecting with the community and offering an excellent customer experience.”
With such positive feedback from users and a need for the provision of new and accessible spaces for parents to feed and nurse their babies across the UAE and the GCC, PeriCare will be expanding the range of support to include new products and services to support parents on the go, whether traveling, working or spending well-deserved family time out and about, without the worry of where to find a private, sanitary space that serves their needs.
For more information on the PeriCare pod and how your business, workplace or venue can have its own facility, please see www.peri.care for more information.
About PeriCare:
Founded in 2022 by Perihan Abouzeid, PeriCare is MENA’s first FemTech start up on a mission to serve parents on the go. PeriCare’s flagship product is the stand-alone state-of-the-art nursing pod that offers mothers a premium experience to pump or breastfeed their babies, whilst also helping brands connect with their parent customers and employees. The tech enabled pods are fully customisable and offer a luxurious, ergonomic nursing experience for the user. Suitable for all public spaces and workplaces, the pods are fully customisable and designed to fit the required needs of space constraints and branding. The PeriCare range of products will shortly be expanded with the launch of the first thoughtfully designed travel and work bag that will be available from Spring 2023. See www.peri.care for more information.
