- New line-up brings hands-free AI interaction, real-time audio translation and everyday utility to customers in the UAE
- Available from AED 1,160, with flexible SmartPay options across 12, 18 and 24 months
Abu Dhabi, UAE, 10 November 2026: etisalat UAE today announced the launch of the Meta Glasses, Ray-Ban Meta, and Oakley Meta, becoming the first telecom operator in MENA to offer these brands to customers.
The new range brings together a multi-tiered portfolio designed for different lifestyles and use cases, comprising Meta Glasses, Ray-Ban Meta (Gen 2) Glasses, Ray-Ban Meta (Gen 3), and AI performance glasses Oakley Meta HSTN.
AI glasses enable customers to interact with AI hands-free, access real-time audio translation and use intelligent features without continually reaching for their phone. The line-up combines wearable technology with familiar and fashionable eyewear styles, giving customers new ways to access AI while commuting, working, creating content or staying active.
Dr. Tamer Eltoni, SVP etisalat UAE, said: “AI wearables are opening up a new way for people to interact with technology, making access more immediate, intuitive and hands-free. As the first telco to bring AI glasses from Meta and EssilorLuxottica to the UAE, we are giving our customers access to this next generation of intelligent devices, supported by flexible SmartPay options that make adoption simpler. It is another step in expanding etisalat UAE’s device portfolio around how people progressively want to live, work, create and stay connected.”
Customers can purchase Meta Glasses, Ray-Ban Meta, and Oakley Meta with a one-time payment starting from AED 1,160. etisalat UAE is also the only operator offering payment options over 12, 18 and 24 months, with SmartPay plans starting from AED 55 per month, giving customers greater flexibility when adopting the latest wearable technology.
The launch expands etisalat UAE’s portfolio of connected and AI-enabled devices, giving customers more ways to integrate intelligent technology seamlessly into their everyday lives alongside the devices they already use. By combining access to new device categories with flexible payment options, etisalat UAE continues to broaden the ways customers can experience emerging technologies in the UAE.
Meta AI Glasses will be available through etisalat UAE
