Dubai, United Arab Emirates, 20 August 2024: Protetta, the discerning choice for fine-living enthusiasts, is delighted to announce its official launch in the United Arab Emirates. Renowned for its exquisitely crafted luxury trays and accessories, Protetta brings a blend of classic beauty and modern sophistication to the region. Deriving its name from the Italian word for “Protector,” Protetta’s items not only add a sense of luxe to any space but also attract positivity and embrace the feeling of protection over the home.
Combining a passion for luxury, travel, architecture, and interior design, Protetta seamlessly provides a noticeable touch of class to each home, office, or countertop. Each tray is meticulously handcrafted to uplift any setting, making them perfect for holding trinkets, keys, jewelry, cigars and burnables. Protetta’s timeless designs reflect the personal experiences and travels of its collective artists and designers and are tailored to fit every preference, with each porcelain piece epitomizing a unique and distinctive style of sheer sophistication to complement the user. These trays are a gentleman’s go-to for placing a watch or cigar while relaxing or conversing, whilst ladies enjoy the elegance they bring to jewelry boxes or for holding trinkets and small accessories.
Recently launching its first collection in the Middle East, Protetta draws inspiration from Italian art and architecture. From the ceilings of museums and libraries worldwide to the columns and pillars of renowned architecture, vintage carousels, and other artistic masterpieces, each design element symbolizes balance, harmony, and perfection. The current collection features intricately designed trays and accessories that combine aesthetic appeal with practical functionality, designed to elevate the surroundings with refined elegance.
The styles of these trays have been essential for centuries, and Protetta’s iterations offer an artistic flair, each representing unique elements. The Midnight Birds tray features a classic cobalt blue, gold-gilded birds, and floral swirl design to enhance any atmosphere. The detailing of delicate floral patterns in the mini Essenza Tray highlights the beautiful Italian spirit and the “essence of love,” while the Sincronia Tray represents the splendid harmony of diverse elements coming together.
Protetta’s launch in the UAE marks a significant milestone for the brand as it expands its reach to a discerning clientele that values luxury and craftsmanship. The brand embodies Middle Eastern hospitality, family values, and home energy, which are beautifully reflected in Protetta’s designs. The current collection offers a range of catch-all dishes and various versatile clip-ons that transform trays into stunning centerpieces to elevate both the mood and environment . Expressing enthusiasm for Protetta’s launch in the Middle East, Co-Founder, Faraz Mohammed commented, “We are thrilled to introduce Protetta to the UAE market. Our pieces are designed to be both visually aesthetic and functional, and we believe they will resonate with the sophisticated tastes of our new customers in the UAE. Our exclusive and intricate designs naturally beautify a space and we are extremely proud to offer this to the region”.
Protetta stands on a foundation of integrity and pride, committed to unparalleled skill and artistry. For more information, please visit Protetta.com.
