Plaza Premium Group becomes the first brand in MENA to offer luxury caviar and other delicacies at its lounges in partnership with Numero Uno
Dubai, United Arab Emirates, 22 July 2024 – Plaza Premium Group (PPG), the global leader in integrated, 360 airport hospitality experiences, operating the world’s largest network of airport lounges, hotels, and dining concepts, proudly announces its groundbreaking partnership with Numero Uno, a premier regional supplier of exceptional caviar and select gourmet foods. The collaboration is set to introduce a new standard of culinary luxury at airport lounges, seamlessly blending world class hospitality with an exquisite selection of the finest caviar.
According to Song Hoi-See, Founder and CEO of Plaza Premium Group, the partnership marks a significant milestone in enhancing the brand’s high-end offering across its various lounges. “PPG has constantly looked for ways to elevate hospitality experiences for our customers through continuous innovation and transformation. We know that today’s travelers seek out new discoveries that can upgrade their journeys, and offering Numero Uno products in our lounges provides exactly that indulgent, luxurious treat that they crave. This partnership is a step forward in refining our Infinity Room Experience – Ultra Premium Lounge concept, which we will be introducing globally, offering our guests exclusive services and experiences along with personalized concierge in key locations of our international lounge network.” said Song.
Aiming to set new benchmarks for culinary indulgence for global travelers, Plaza Premium Group and Numero Uno have curated an exclusive experience across PPG lounges in Dubai and Abu Dhabi, with the aim of carrying this into other local and global lounges in the upcoming months. Premium caviar selections sourced from the most technologically advanced farms in countries such as Italy, France, Azerbaijan, and China are available for purchase at the lounges. Further enriching this touch of luxury, PPG’s culinary team joined forces with Numero Uno to craft custom caviar dishes, each designed to deliver a unique and memorable gastronomic experience for discerning lounge guests.
The Abu Dhabi based caviar and gourmet foods supplier, Numero Uno, was launched in collaboration with Elevate Investments, chaired by His Highness Sheikh Tahnoon Bin Saeed Bin Tahnoon Al Nahyan. The premium gourmet brand also opened the largest state-of-the-art caviar repacking facility in the GCC located in KIZAD, the industrial hub situated between Abu Dhabi and Dubai. The facility is fully HACCP and ISO 22000 certified, enabling Numero Uno to serve the HoReCa community with the highest food safety and quality standards.
Commenting on behalf of Numero Uno, Aziz Khouja, Director of Numero Uno, said, “This collaboration with Plaza Premium Group, a renowned operator of the world’s largest premium airport lounges, aligns with our strategic approach in positioning Numero Uno as a leader in the premium caviar market. Prior to the launch of Numero Uno, we observed a growing demand for high-quality gourmet products among customers in the region that are seeking unique and luxurious dining experiences, a trend that has been confirmed since our launch. Throughout this collaboration, we will uphold our commitment to maintaining the highest quality and industry standards. We look forward to serving global travelers and our customers some of the finest caviar selections and gourmet products that Numero Uno has to offer.”
In a special visit, Song met with the leadership personnel of Elevate Investments, including Omar Jamal Al-Omar, Founder of Elevate Investments. During the visit, which took place in Abu Dhabi, they discussed additional opportunities to develop and expand the collaboration.
Omar Jamal Al-Omar, Founder and Board Member of Elevate Investments and Chairman of OJO Group, said, “We are excited and optimistic about the news of this collaboration with an experienced operator dedicated to providing a luxurious experience to customers. These are the types of partnerships that drive growth within the region. We would like to congratulate both PPG and Numero Uno for this milestone that will undoubtedly set a new standard in the industry.”
This milestone partnership sees Plaza Premium Group becoming the only airport lounge operator in the Middle East to offer this exclusive caviar experience to its avid travelers. With robust expansion plans, Plaza Premium Group aims to extend this luxury offering to ten global locations, ensuring a broader reach and unparalleled dining experiences.
