Discover how generative AI is shaping the future of beauty tech
While multiple industries have been using AI and AR for years, its applications within the beauty, fashion and skincare space has been truly game-changing. Particularly as pandemic-era precautions forced consumers to shop remotely, traditionally tried-on products like clothing and cosmetics had to adapt to the times.
In a recent keynote address at the Global Beauty and Fashion Tech Forum, Perfect Corp. Founder and CEO Alice Chang traced the evolution of AI in beauty tech. “Beauty and fashion are those two industries I saw with the fastest adoption of the tech, especially AI and AR, in recent years,” Alice says. Perfect Corp., the industry leader in AI and AR beauty tech, has served more than 500 global brands since its launch in 2015.
Here is how AI is transforming beauty tech and where it’s headed
Cosmetics: Makeup VTO was one of the first applications of AR in beauty tech. What began as a basic AR camera experience that enabled users to try on different shades of lipstick and eye shadow has now expanded to include more challenging cosmetic types like blush and self tanning products.
Skincare: AI and AR Skincare started with a simple photo upload that would then be used by AI analysis to diagnose probable skin conditions. AI has evolved so much that users can now take a live video of their face and have AI analyze more than a dozen skin features.
Nails: One of the major challenges early on in AI and AR beauty tech was hand recognition. Unlike the face which remains generally static, hands require 360-degree visualization to provide accurate VTO. AI is now advanced enough to provide that 360-degree view which enables users to try on nearly infinite color options for their nails, in addition to different shapes and press-on styles.
All of these advances have contributed to an overall ecosystem of AR and AI beauty tech that is revolutionizing how consumers engage with products virtually. Maybe key among these advancements has been the ability to stack and melt these different AI engines so users can try on makeup, jewelry, nail colors and more simultaneously.
