Nando’s UAE Drives Expansion Strategy with Four New Store Openings Across UAE

Nando’s UAE Drives Expansion Strategy with Four New Store Openings Across UAE

November 2024, United Arab Emirates: Nando’s UAE, the renowned South African multinational brand known for its flame-grilled PERi-PERi chicken, is proud to announce the opening of four new restaurants by Q2 2025 as part of its ambitious growth strategy. The new locations in Jumeirah Beach Residence (JBR), Al Wahda Mall, Khalifa City, and Dubai Investment Park (DIP) reflect Nando’s commitment to expanding its market presence in rapidly growing communities while also meeting the increasing demand for its signature flame-grilled PERi-PERi chicken.

The JBR location strategically positions Nando’s in one of Dubai’s busiest beachfront communities, attracting both locals and international visitors. With its lively coastal atmosphere, this store is set to become a go-to spot for diners craving the vibrant flavors and unique dining experience that Nando’s is famous for. The Al Wahda Mall branch enhances Nando’s presence in Abu Dhabi, bringing its beloved offerings to the heart of the capital’s retail scene. This move taps into Abu Dhabi’s thriving shopping landscape, appealing to a diverse customer base.

In Khalifa City, Nando’s targets a rapidly growing residential area, reinforcing its commitment to community engagement and becoming a staple for families. The DIP location expands access to Nando’s offerings in a key commercial hub, serving the workforce and increasing residential population in the area. The new locations will feature updated designs that honor Nando’s signature colors, cozy interiors, and original artwork, while offering both classic menu favorites and exciting new items to create a fresh and dynamic experience for guests. 

Since entering the UAE market in 2002, Nando’s has established itself as a household name synonymous with bold flavors and memorable dining experiences. The brand has built a loyal following by consistently delivering on its promise of quality, locally sourcing key ingredients like Al Rawda chicken, and staying deeply connected to the communities it serves. This local focus, coupled with global expertise, has allowed Nando’s to not only adapt but thrive in the competitive UAE dining market.

These new openings are part of Nando’s broader expansion plan, showcasing the brand’s resilience and adaptability in a rapidly evolving market. With growing demand for more accessible Nando’s locations across the UAE, the brand is committed to serving both expatriate and local communities by establishing its dining outlets in key residential and commercial areas. By targeting high-traffic locations, Nando’s ensures greater convenience for its customers, making its flame-grilled PERi-PERi chicken more easily accessible.  

Through it’s expansion into both key commercial hubs and residential neighborhoods, Nando’s is reaffirming its commitment to providing high-quality dining experiences for a diverse audience. The brand’s sustained success and growth highlight its ability to stay at the forefront of dining trends while preserving the authenticity and quality that have made it a beloved favorite for over two decades. 

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