Riyadh, Saudi Arabia; 5 June 2023: TikTok has launched ‘Moving Topics’, an on-the-go automotive mini-series where users can take a ride with some of Saudi Arabia’s leading automotive figures and gain an immersive insight into the awesome innovation, technologies and trends shaping the industry.
A series that will span three episodes and be hosted by well-known TikTok creator Nayef Alhamrani, the first episode of Moving Topics aired on May 10 with Wail Baghdadi, COO of Aljabr Automotive, as the inaugural guest. The following episodes feature Ali Jasim Mohamed, National Marketing Manager – General Motors Brands – Aljomaih Automotive Company and Mohammed Al Bloshi, Retail Sales Manager – Aljazirah Vehicles.
In line with TikTok’s reputation as the authentic virtual showroom that inspires, informs, and entertains to create long-term brand equity for car buyers of today and tomorrow, the new series builds on the strength and interests of the ever-growing community of car lovers on the platform. This is demonstrated through passive discovery and seen in the growth of key hashtags such as #Saudiauto which has over two million views.
“Automotive OEMs and dealers seeking to connect with today’s consumers are facing unique challenges in an era where digital interactions define the purchase journey from discovery to test drive. In this landscape, content authenticity is essential to drive a successful automotive strategy,” said Jochen Bischoff, Head of Consumer Business Partnerships MENA – Global Business Solutions at TikTok. “TikTok has emerged as the platform that connects brands and consumers via entertaining content that tends to come from Creators. This helps advertisers build brand equity with a new generation of car buyers. Our brand-new series ‘Moving Topics’ marks a strategic milestone in the journey to creating the perfect destination that rallies passionate autophile communities around automotive brands and authentic content creators. We are confident that this well-informed series will provide a new momentum to the joy and discovery of the automotive industry in the region.”
The new automotive series hosted some of the biggest experts and executives in the industry from the Kingdom of Saudi Arabia and the region, highlighting the exciting innovations taking place in the automotive sector. From motoring makeovers and car insurance talks, to the hottest new wheels in town and road tripping, Moving Topics reinforces exclusive knowledge, community bonding and trust through an entertaining platform.
