ADIDAS TAKES OVER 974 BEACH CLUB WITH AERIAL ARTWORK OF MESSI, PEDRI, HAKIMI
Culture Featured Qatar

ADIDAS TAKES OVER 974 BEACH CLUB WITH AERIAL ARTWORK OF MESSI, PEDRI, HAKIMI

1 min read

To celebrate the world’s largest family reunion, adidas has created the ‘beach billboard’, a stunning aerial artwork within the 974 beach club,

Qatar, featuring three of the world’s greatest football players; Lionel Messi, Pedri and Achraf Hakimi. Located beside the two main airports in Doha,

the build took ten days and was crafted by Dubai-based multidisciplinary artist, Nathaniel Alapide, who uses sand art to create large murals on the shorelines across the Middle East and its deserts.

Follow the story across @adidasMENA

Share

Related Posts

Miscellaneous News

evision’s movie festival celebrates rebranded ’em’

YouTube Tops UK Social Media Brand Awareness at 95%, with Facebook Close behind.

Abu Dhabi Festival Co-production of ‘Der Fliegende Holländer’ (The Flying Dutchman) opens at the Metropolitan Opera in New York

Fashion

Fashion

Celebrate the Festive Season in Style with Endless, Dubai’s Go-To Platform for Designer Rentals and Guilt-Free Glamour

3 min read
Dubai, UAE, November 2024 - As the festive season unfolds and social calendars fill, Endless is here to deliver party-ready…
Fashion UAE

“It’s All in A Day” Season 3 Fashion Show Receives Rave Reviews with Over 1,700 Guests in Attendance

2 min read
November 2024, United Arab Emirates - The highly anticipated "It's All in A Day" Season 3 fashion show took place…
Fashion UAE

Experience the Future at the House of Victor Fashion Show on November 10th in Dubai Silicon Oasis

2 min read
November 2024, United Arab Emirates - The fashion world is abuzz with anticipation as the House of Victor presents a…
Fashion

METRO BRAZIL LAUNCHES AI-DRIVEN SMART FITTING ROOM, REVOLUTIONIZING ONLINE SHOPPING

2 min read
Pioneering Technology Offers Unmatched Personalization and Convenience in the Middle East's Luxury Shapewear Market Dubai, United Arab Emirates - September…
Fashion

METRO BRAZIL Unveils the Amazon Control Line: Where Rainforest Beauty Meets Shapewear Innovation

3 min read
Shapewear Redefined for the GCC Climate with Tropical Elegance and Superior Comfort Dubai, United Arab Emirates, 20 August 2024: METRO…
Fashion

Etoile Group Expands Luxury Retail Presence with 11 Openings Across the GCC Region in the First Semester

6 min read
• Launches reflect Etoile Group's commitment to redefining the luxury retail experience and setting new standards of excellence in the region's fashion landscape. Dubai, United Arab Emirates, 11 June, 2024: Etoile Group, the pioneering luxury fashion retail group, announces the successful launch of 11 new stores across the GCC region, for esteemed brands including Etoile La Boutique, Aquazzura, Tod’s, Etro, and Chanel. These strategic openings mark a significant milestone in Etoile…